Festival Marketing Agency — UK & Europe
The festival marketing agency
promoters call when
tickets need to move.
Specialist paid media, CRM and audience development for festivals, club brands, tours and venues across the UK, Ireland, Netherlands, Germany, Spain and Italy. Built on data from 1,000+ events. Run by senior operators.
1,000+
Events marketed
£12M+
Ad spend managed
6
Countries delivered
Trusted by promoters and operators
Specialisms
Festivals first. Live events always.
Festivals
Multi-day, single-stage, boutique, urban — we run the full marketing operation around your on-sale calendar. Tier launches, headliner reveals, last-tickets pushes, all timed and budgeted to the day.
Club Brands & Series
Recurring club nights, takeovers and brand series. Build a list of regulars across email, SMS and WhatsApp — then activate them every release with the right creative on the right channel.
Tours & Series
Multi-city tours, residencies, and event series. We sequence campaigns by city, share data across legs, and use earlier dates as audience signals for later ones.
Venue Operators
Year-round venue marketing — from Friday/Saturday recurring nights through to flagship one-off events. Door revenue, table sales, and brand equity all in one operation.
Recent results
The work speaks louder.
110k+
Pre-registrations driven
Tokyo Nights — London-based open-air festival series
15x
ROAS on paid media
Music On Malta — boutique island festival
£0.90
Avg cost per registration
Jazz Duo Bolden — 10-city European tour campaign
20+
Sold-out events
Across the Tokyo Nights London residency
What we do
Everything your festival
needs to sell out.
We run the full marketing operation — from the first awareness ad to the last final-release email. One team, one strategy, accountable to one number: tickets sold against your sell-out target.
Book a Strategy CallWhy E-LABS
Three reasons promoters
stop shopping around.
Operators, not generalists
We only work with live event clients. Every campaign is built by people who've sold tickets at scale, not a generalist agency moonlighting in the space.
Data, not opinions
Every recommendation is grounded in 1,000+ events of campaign data. We benchmark your CPL, CPA and ROAS against what actually wins for festivals at your scale.
Senior team, no dilution
You don't get a junior account manager pretending to know your audience. The strategist on the call is the operator running your campaigns.
Where we work
UK festivals, European reach.
We're based in London but deliver campaigns across six European countries. Targeting, language, payment methods, ticketing platforms and creative all adapted to each market — not just translated.
Founder
Elliot Matthews
E-LABS is founded by Elliot Matthews — an event marketing specialist with over a decade of experience operating at the highest levels of the live events industry. From independent club nights to globally recognised festival brands, Elliot has built and executed the marketing systems behind 1,000+ events and £12M+ in ticket revenue.
His expertise spans paid media strategy, marketing technology, CRM automation, and audience development — combining deep industry knowledge with a data-driven approach that consistently delivers sell-out results for festivals, promoters and venues across the UK and Europe.
Two ways in
Pick your starting point.
Both lead to the same place — but the right one depends on what you need first.
Recommended
Free Festival Audit
90-second form. We'll record a 15-min Loom teardown of your account with three changes you can action this season. No call required.
Request auditIf you'd rather talk
30-min Strategy Call
Direct line to Elliot. We'll teardown your setup live, agree what good looks like, and you'll walk away with three specific actions to take.
Book a slot